Mind What Matters
I helped build and launch the 501c3 nonprofit Mind What Matters alongside founder Elizabeth Humphreys. The org grants hundreds of thousands of donated funds a year to respite care for family caregivers of memory disease. The nonprofit also provides brain health content resources for tens of thousands of viewers a month.
My Roles
Business Development
Brand Direction
Marketing Consultant
Creative Production
Key Deliverables
$200,000+ raised and granted to caregivers since 2021
Content resources reach an audience of tens of thousands with resources for brain health and caregivers.
I built the brand, donation materials, marketing strategy, annual fundraising event, and content alongside the founder.
